Social Media Hacks
Social media has become the new way of marketing after covid 19 made the entire world indoorsy . Be it facebook, Instagram or youtube, you’ll find constant ads and influencer marketing targeted towards you. So, why not take advantage of this global phenomenon for your brand?
Marketing, however, is not as easy as it seems. Social media apps might provide you a global audience but it’ll not provide you a consumer base until you learn to master the social media marketing techniques. The basic social media is easy to decipher, but there’s always some tips and tricks you can use to make your social media page stand out from your competitors.
Let’s dive into the world of social media hacks you can effectively utilize to gain more recognition in this tightrope of the market space.
Social Media hacks:
1 . Focus On Video
The average attention span of a person has gone down to 8 seconds as compared to 20 seconds before. This reduced attention span has made various brands realise that the best way to grab their audience’s attention is through Video content. Short Video has been popularised by Tik Tok, whose immense popularity was then noticed by other social media apps as well. Instagram and YouTube have also introduced this type of format named as Reels and Shorts, respectively.
Cisco Visual Networking Index estimated that video content would dominate 80% of the World’s Internet traffic in 2024. Typically less than a minute in length, the short video format captures the attention of 66% of consumers. These bite-sized videos are 2.5 times more engaging than longer videos, and are highly shareable. This figure shows that to triumph in the social media game, the brands have to focus on generating short video content to reach their targeted audiences.
2 . The Precise : Less Is More
The world is shrinking! Not literally, but the internet has made everyone closer than it was ever possible. However, this also has made the overflow of content and its consumption. The average person is not interested in the way the content is provided, but in the information it is capable of conveying. This has led to the simplification of content.
There are over 5 million estimated internet users in the world, i.e. 66% of the world’s population. This percentage of people have 8 seconds of attention span on average. Then, what does this data tell us about the type of content on social media? To effectively convey your message to your audience, one must be precise and concise at the same time. Brands should live by the phrase, “ Less is More.” There is no need for you to channel your inner poet and make the content confusing. Be direct, but follow the trend!
3 . Automate Your Social Media Activity
This tip is more useful for small businesses, since large brands and businesses have already adapted this trick. Automating the flow of your social media posts is a time saver for all the small businesses. When you are just starting out a business venture, time is the most valuable thing you have. Therefore, anything that saves you time for your primary endeavours is a life saver.
Automating your social media activity is not that tricky, just take out one day from your week and schedule your posts in advance! Scheduling your posts in advance helps you to have a consistent online presence without having you waste valuable hours everyday. For automating social media posts you should consider apps from the pool of planner apps like Metricool, Buffer, Hootsuite and many more.
4. Platform Prioritization
There are several social media platforms that can make you reach your desired demographic. If we truly speak statistically, the primary meta platform, Facebook has the highest number of users among all the social media platforms. The newer generation might think facebook as a platform of “old people”, it is however, still the third most popular social media platform among the age group of 18-29. Moreover, two-third of facebook users are daily visitors. This means that if you want to target every type of demographic a facebook account is a must for you.
The more specific your audience becomes, the more specific the social media platform comes into your vicinity. If you want to focus on visual platforms like Instagram, Youtube, TikTok seems to be your go to platform. The more non-visual platforms are facebook, X (formerly Twitter), and Linkedin. While these platforms are the most used social media platfroms worldwide, we still see regional variations among the popularity of different social media platforms. For instance, a report from OOSGA states
“ In India, WhatsApp holds the title as the social media platform with the largest user base, closely followed by other Meta-owned platforms such as Instagram and Facebook, according to 2022 data. However, a large user base doesn’t necessarily correlate with usage. A recent consumer sentiment survey conducted by AXIS My India in January 2023 revealed that 35% of users considered Facebook their most frequently used social media platform, the highest in the country.”
This specifies the need for proper research on setting your preferences according to your targetted audience and reach.
5 . Let Humanised Chatbot Assist!
To grow your business or even social media presence, you should invest your time and energy on your primary tasks. But, reverts on social media queries also play a significant role in reaching your goals. Then how can you focus on your business if you have to consistently reply back to social media users that seem interested in your work? The answer is quite simple, use humanized chatbots for general inquiries! Form a partnership with technology. Get a humanized chatbot to assist and answer the general inquisitive questions from your social media audience. This will save you so much time from your day, and as a bonus you don’t have to fear losing possible customers.
6 . Social Media Or Shopping App
Imagine, you are doing everything right. You made the right content, you targeted your desired audience and they got interested in your product! Isn’t that a nice picture to imagine? However, after taking all the right steps your sales do not get a boost! One of the major reasons for this can be the loss of focus of your audience because of switching multiple platforms. They get targetted ads on a social media platform, but have to move to shopping apps to buy your products. With the average attention span of humans reduced to 8 seconds, people tend to lose interest or focus from your product. Then, how to solve this issue? You can now turn your social media account into a shopping spot for your business.
Major social media platforms have enabled their business account users to join your shopping website directly with your ads and posts. This lets your audiences take immediate action and go to your shopping page to buy your products! This increases your customers and helps you grow your business on all platforms.
7 . Stay Updated
Staying up to date with the ever changing internet has become a crucial factor for all businesses, tech or not. If you have a motive to expand your business outside your locality, internet and more specifically social media is your way to success. Therefore, staying updated with the new trends and new apps will give you an edge over your competitors.
However, staying updated is not limited to social media mutations. For a finer edge over your competitors you should stay up to date with upcoming trends and major changes in the internet world in general as well. For instance, checking up on the latest internet forecasts by Cisco Annual Internet Report will also give you an overview of how and where the internet is being used the most. This will help you decide what type of region specific content you can produce to target your desired population. For instance, we can find regionally where are the most internet users are through the CAI report. In the report, we see that the highest number of internet users are in North America, followed by Western Europe. This report also forecasts that the fastest growth in internet users is expected to be in the Middle East and Africa. So, your future business expansion plans can take note of these predictions and work towards making a stronger customer base in these regions.
Conclusion
With these tricks and tips on mastering social media marketing you can too stand out in today’s competitive digital landscape. By focusing on video content, being concise, automating posts, prioritizing platforms, using chatbots, integrating shopping features, and staying updated with trends, you can effectively enhance your social media presence. These hacks not only save time but also ensure that your brand reaches and engages a broader audience. Embrace these strategies to navigate the tightrope of social media marketing and achieve greater recognition for your brand.
